01
Audit before we touch a line
We benchmark Lighthouse, INP, accessibility, and SEO on your live store before scope is locked. Every theme we ship has to beat the baseline by a target we agree on up front.
Storefront engineering
Custom themes that convert — and don't rot.
Most Shopify stores are running an off-the-shelf theme with five years of accumulated edits no one understands anymore. We replace that with a hand-built Online Store 2.0 theme — sectioned, accessible, and indexed for search. Or, when the brief calls for it, a headless storefront on Hydrogen. Either way, we ship something your marketing team can ship from too.
Outcomes
What you actually get.
- Mobile-first storefront with measurable CVR lift
- Section-driven CMS your marketing team can ship from without dev tickets
- Performance budget enforced in CI — no regressions per release
- WCAG 2.2 AA accessibility baseline
Deliverables
Everything that ships to your team.
Design system documented in Storybook
Production-ready Liquid theme or Hydrogen app
Section library: 25–40 reusable, marketer-friendly blocks
Component library + Figma source
Lighthouse / Core Web Vitals report at handoff and quarterly thereafter
Theme runbook + onboarding session for your team
Methodology
How we approach the work.
Not principles for principles' sake — these are the practices that decide whether we ship something good or something we'd be embarrassed by.
02
Section-driven, marketer-first
Sections are designed for the team that ships campaigns daily. We name them like marketers do, not like devs. The CMS becomes a competitive advantage, not a wiring diagram.
03
Performance as a first-class concern
We budget JS, CSS, and images per template. Render-blocking resources are eliminated by default; third-party scripts go through a tag-loader audit. We tune until LCP is below 2.0s on 4G.
04
Accessible by default
Color contrast, focus states, keyboard navigation, prefers-reduced-motion, semantic landmarks — checked in CI on every PR. WCAG 2.2 AA isn't a bolt-on; it's the baseline.
05
Tested under real load
Before launch we mirror your live traffic patterns against the staging build. Cart, checkout, product detail — instrumented with synthetic journeys. We don't wait for Black Friday to find out the gallery breaks at 50 RPS.
Tools we use
The stack behind this service.
LiquidHydrogen + OxygenOnline Store 2.0Shopify CLIStorefront API (GraphQL)Theme CheckTailwind CSSTypeScriptPlaywrightLighthouse CIFigmaStorybook
For the full studio stack — every tool we work with across all engagements — see the tech stack page.
FAQ
About this service.
The questions partners actually ask before kicking off this kind of work.
Also from the studio
We also do these.
Custom apps
Private and public Shopify apps for ops, merchandising, and customer logic that no off-the-shelf app handles.
Integrations
ERP, 3PL, OMS, ESP, CRM, accounting — wired in clean and built to not break at 3am on a Friday.
Performance
Core Web Vitals work that ships measurable LCP / INP / CLS gains. We benchmark before, after, and quarterly.
Take the call
Stop renting Shopify help.
Hire a partner.
30-minute strategy call. Founder on the line. We'll dig into your stack, your goals, and whether we're the right team — no high-pressure sales pitch.