Insights
Engineering writing from the studio.
Long-form notes on the work — Plus migrations, performance engineering, headless tradeoffs, integration infrastructure. Written by the engineers who shipped it.
How we shaved 1.6s off LCP on a 40k-product Shopify Plus store
Six weeks, two sprints, and a methodical impact-by-effort prioritization that beat the conventional 'ship a CDN and pray' approach. Here's exactly what moved.
The Plus migration checklist we actually use
Stripped down to the items that matter. No filler, no consultantware. The list we run through before, during, and after every replatform we ship.
When Hydrogen is the right answer (and when it's not)
Headless on Shopify is having a moment, and most brands considering it shouldn't. Here's the framework we use to advise partners on whether to go headless — and when to talk them out of it.
Five ways your ERP integration silently rots
We've inherited integrations from six other agencies. They all rotted in the same five ways. Here's what to look for in your stack — before it costs you a Q4 weekend.
Get the next one
Subscribe.
Or just keep reading.
We publish a few times a quarter — only when there's something specific worth saying. No newsletter filler. If that's a cadence you'd find useful, drop a note on the contact page and we'll add you to the list.