Spec before scaffold
We start with a written spec — user stories, data model, edge cases, failure modes. Engineering happens against a doc your stakeholders signed off on, not against a Figma frame.
Engineering
When you've got an ops process duct-taped across three Shopify apps and a Google Sheet, that's the cue for a custom app. We build private apps embedded in Shopify Admin, public apps for App Store distribution, and Shopify Functions for checkout-time logic. Always TypeScript, always tested, always documented for the next person.
Outcomes
Deliverables
Methodology
Not principles for principles' sake — these are the practices that decide whether we ship something good or something we'd be embarrassed by.
We start with a written spec — user stories, data model, edge cases, failure modes. Engineering happens against a doc your stakeholders signed off on, not against a Figma frame.
Storefront API, Admin API, app database, webhook payloads — all typed. Schema generation with codegen so the types stay honest as the API evolves.
App Bridge, Polaris, embedded admin, OAuth flows, App Store review checklist — every app we ship hits the bar Shopify expects, even when it's a private install.
Retry queues with exponential backoff, idempotency keys, dead-letter monitoring with alerts. Webhooks are the unloved part of Shopify integrations — we treat them like first-class infrastructure.
Structured logs, error tracking, latency metrics. You shouldn't be the one who notices when the integration is silently dropping events.
Tools we use
For the full studio stack — every tool we work with across all engagements — see the tech stack page.
Selected work
FAQ
The questions partners actually ask before kicking off this kind of work.
Also from the studio
Hand-built Liquid + Hydrogen storefronts engineered for conversion and the long haul.
ERP, 3PL, OMS, ESP, CRM, accounting — wired in clean and built to not break at 3am on a Friday.
Core Web Vitals work that ships measurable LCP / INP / CLS gains. We benchmark before, after, and quarterly.
Take the call
30-minute strategy call. Founder on the line. We'll dig into your stack, your goals, and whether we're the right team — no high-pressure sales pitch.